Hisense TVs continue to display an advertisement that cannot be turned off even when changing the signal source or channel.
Brief summary of the news article
Unremovable advertising has become a common occurrence on Hisense devices. Users note that ads appear not only when turning on the TV but also during input switching, channel changes, and even on the home screen. This affects those who have disabled all “advertising” settings.
1. What is happening
* The problem – ads do not turn off automatically with any action on the TV: power on, input/channel switch, or returning to the main screen.
* Models – mainly budget models running Hisense VIDAA OS (now Home OS). This system is licensed by other brands (Schneider, Akai, Loewe).
2. Complaint timeline
Year | Event
2022 | First reports of non‑disabling ads when turning on the TV.
Since then | The number of complaints has increased: ads appear during input/channel switching.
Last 2 weeks | More aggressive cases; most messages come from users in the UK, Spain, and Germany (screenshots in German).
3. What users are trying
1. Change the TV’s DNS servers – sometimes blocks ad traffic.
2. Disable internet entirely – stops access to ads but removes online features.
3. Contact Hisense support (service.tv.au@hisense.com) with the device’s unique ID.
* In most cases, the ad “turns off” after contacting support.
4. Company response
Hisense issued a letter stating:
* Ads did not interfere with normal TV use.
* It was part of “tests” in the Spanish market to evaluate ad formats on free content platforms.
* The test was temporary and did not affect basic functionality or access to HDMI inputs, streaming apps, etc.
5. What remains unclear
* Although the company claims the test is regionally limited, complaints come from various countries and have continued for several years.
* It is unknown whether Hisense controls ad display on the server side or has deeper device access.
Conclusion
Hisense users are dealing with persistent, non‑disabling ads in many scenarios. Despite official explanations of “temporary tests,” the issue remains relevant and requires further investigation by the manufacturer and regulators.
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