Intel may transition to a single architecture by dropping its E‑ and P‑cores, but that will take years.

Intel launches AI assistant Ask Intel on support site

The company Intel has introduced a new digital assistant based on artificial intelligence—Ask Intel—to its support service. The goal of the project is to resolve user queries quickly without operator involvement.

What Ask Intel can do
* Ticket creation – the bot can open tickets on behalf of the customer.
* Warranty check – instantly determines the warranty coverage status of a device.
* Transfer to live support – if necessary, hands the user over to an operator.

Ask Intel is built on Microsoft Copilot Studio and is considered one of the first such solutions in the semiconductor industry, Boji Tony, Vice President and Head of Sales & Support at Intel, told CRN.

Steps toward a more digital service
In December, Intel stopped accepting incoming support phone calls and redirected them to a web portal. This signals a strategy of moving from traditional channels to online solutions, including Ask Intel.

Testing the virtual assistant
PCWorld tested the bot’s performance:

1. Intro screen
- The virtual assistant warned about possible inaccuracies and required consent for recording, use, and storage of conversations in accordance with Intel’s privacy notice.

2. Request for help
- The user asked to speak with an operator; the bot declined and suggested describing the problem instead.

3. “Desktop PC issue” scenario
- First suggestion: update the graphics card driver (does not guarantee a fix).
- Second suggestion: run a CPU stress test, which could worsen the situation.
- Upon clarification, the bot offered to update the motherboard BIOS instead of testing.

4. PCWorld’s conclusions
- The assistant currently gives “stupid and even dangerous” advice.
- The author stresses that a human operator will quickly correct mistakes, but incorrect AI advice can lead to serious losses (e.g., a burned processor).

Conclusion
Ask Intel is an interesting step by Intel toward support automation, but its answers are not always accurate yet. Users should be cautious and, if necessary, seek help from live specialists.