The prophecy is beginning to become reality: due to the memory crisis many companies will not survive in 2026, and Meizu is already close to bankruptcy

Meizu announced the end of its smartphone operations

The company Meizu, one of the notable Chinese mobile technology brands, is officially exiting the smartphone market. According to TrendForce, which relies on Chinese sources, production has already stopped and a full withdrawal from the market is planned for March 2026. The key factor is the sharp rise in memory prices.

How financial difficulties arose
- April 2025

Meizu stopped paying suppliers on time. The debt turned into hopeless liabilities, and staff was reduced: most employees left, only a small portion were transferred to the automotive brand Zeekr (part of the Geely group).

- January 2026

The commercial director of Meizu Group in China, Wang Zhijian, admitted that rising memory prices disrupted production plans and forced the company to abandon the launch of a new model – the Meizu 22 Air.

Failed rescue attempts
- End 2024

Negotiations with home appliance manufacturer Dreame did not result in a deal.

- A partnership with ByteDance’s Doubao platform also ended without results due to disagreements over control of the FlymeOS operating system.

- After the successful AI smartphone released jointly with Nubia at the end of 2025, Meizu turned to Weibo for deeper collaboration – no response followed.

What remains
- The technology division that works on the automotive system Flyme Auto will continue as an independent unit.

- The Meizu brand itself is likely to remain within the Geely structure but without any association with smartphones.

Brief history of the brand
Year Event 2003 Launch of MP3 players 2007 First in‑house smartphone – M82015 Peak sales: over 20 million units (growth of 350 % compared to 2014) and entry into the top ten leaders of the Chinese market
After Meizu attempted to move into the premium segment, competition from Apple, Huawei, Xiaomi, OPPO, and Vivo had a decisive impact, and the brand gradually lost its market positions.