Xiaomi has once again taken first place in the global wearable device segment

Short summary

- Xiaomi once again leads the wearable electronics market – 18% share in 2025.

- Apple follows with 17% and Huawei with 16%.

- Samsung (9%) and Garmin (5%) occupy fifth place.

The data were published by analytical company Omdia based on its own research.

1. What has changed in the industry
a) Xiaomi’s return to leadership
Xiaomi secures the top spot thanks to a broad lineup of devices, not just one “breakthrough” product.

- The Mi Band continues to be popular in the affordable segment.

- Entry‑level smartwatches raise the average sales price, making the portfolio more profitable.

b) Intensified competition
Today the main advantage is not only screens and sensors but also ecosystem strength:

- The better the interconnection between smartphone, tablet, car and smart home, the higher consumer loyalty.

- Xiaomi actively integrates its wearables with electric vehicles and home devices, creating tighter integration.

2. Key players
Company Strengths Apple Premium segment: deep integration with iPhone, high build quality, growing health feature set. Huawei Strong positions in China, wide range and focus on sports training and medical sensors. Xiaomi Mass coverage: affordable fitness heart rate monitors + higher‑end smartwatches; integration with car and smart home ecosystems.

3. Technology trends
- Shift from simple step counting to continuous monitoring of complex biomarkers.
- Development of lightweight, compact form factors for maximum comfort during 24‑hour wear.

4. Outlook for 2026
Given that Xiaomi, Apple and Huawei share almost half the market, position changes in the ranking are possible in the near term. Careful attention should be paid to new releases and strategic initiatives from the companies.