Amazon will implement AI for fast and cost‑effective film production

Amazon launches AI Studio – a new approach to film production

Amazon plans to integrate artificial intelligence (AI) into the filmmaking process to shorten timelines and reduce costs while retaining the involvement of creative professionals.

What has already happened
- August last year: an *AI Studio* division was created within Amazon MGM Studios television studio.
- The work format is “startup”: a team develops specialized services that simplify and save production.
- Project leader – Albert Cheng.

Plans for the near future
Phase Date What will be done First closed testing of tools Smart application of new solutions in collaboration with industry partners. Demonstration of results Public showcase of specific achievements of AI Studio.

Why AI is needed
- Budget growth: modern films are becoming more expensive, limiting the number of projects that can be launched.
- According to Cheng, costs are so high that companies fear taking risks in creativity.
- AI can speed up work and reduce expenses but will not replace the unique contribution of people.

How the industry responds to concerns
- Many actors have expressed worry: digital doubles could displace their jobs.
- Amazon assures that screenwriters, directors, and actors will participate at all stages of production, even when using AI.

Technical side of the project
- Support from Amazon Web Services (AWS) provides the necessary computing power.
- Models from third‑party partners are used.
- Particular attention is paid to copyright protection: content created with AI will not be used to train new models.

Thus, Amazon aims to make film production faster and more economical while protecting the interests of creative professionals and respecting intellectual property rights.