AMD appointed Ariel Kelman as head of marketing, focusing on data centers and artificial intelligence

AMD expands its leadership team: Vice President of Marketing Ariel Kelman

The company AMD announced the appointment of Ariel Kelman as Senior Vice President and Director of Global Marketing. In his new role he will lead all brand, communications, events, developer relations, and market strategy functions.

Key responsibilities
What it does | How it impacts | Managing the AMD brand | Strengthens global market recognition | Coordinating communications | Synchronizing internal and external messaging | Organizing events | Supporting client and partner engagement | Working with developers | Expanding the AMD product ecosystem | Developing go‑to‑market plans | Rapid sales growth and new technology adoption

Kelman reports to Ruth Ketter, Senior Vice President and Chief Administrative Officer. Together with the executive team he intends to strengthen interactions with clients, partners, developers, and the broader tech ecosystem.

Company assessment
> “Ariel is a proven marketing leader with extensive experience building strong brands and large market influence. With his support, AMD can tell its product stories even more effectively, grow its marketing organization, and accelerate growth.” – Ruth Ketter

Ariel’s experience
* Over 20 years in global marketing for leading technology companies.
* Formerly President and Chief Marketing Officer at Salesforce, where he led the company’s worldwide strategy.
* Has managed marketing teams at Amazon Web Services and Oracle, successfully scaling them during rapid growth phases.

New leader’s comment
> “I’m excited to join AMD at such an exciting time of development. I look forward to working on increasing brand awareness, deepening client and partner engagement, and leveraging the vast AI data center opportunities that AMD offers.” – Ariel Kelman

Thus, AMD is boosting its marketing potential by bringing in an expert with extensive international experience. This move aims to support the company’s growth in high‑performance solutions and artificial intelligence for data centers, embedded systems, and gaming.