Anthropic’s advertising campaign, poking fun at OpenAI, led to an 11 % increase in the Claude audience

Anthropic Gains Significant Boost from Super Bowl Advertising

Anthropic was able to reap tangible benefits from a short commercial shown during the final game of American football’s championship – the Super Bowl. According to BNP Paribas, the brief video criticizing OpenAI’s initiative to add advertising in ChatGPT led to increased traffic to Anthropic’s website and a rise in daily active users of the AI bot Claude.

Metric Change After Super Bowl
Anthropic Website Traffic +6.5 %
Daily Active Claude Users +11 %

This growth allowed Claude to enter the top ten free apps in the U.S. App Store, surpassing competitors such as OpenAI, Google and Meta. At the same time, ChatGPT’s daily audience grew by only 2.7 %, while Gemini’s increased by 1.4 %. Despite Claude’s successes, its user base remains noticeably smaller than that of ChatGPT and Gemini.

Advertising Campaigns in the Era of Mass Events

With a viewership of 125 million for the Super Bowl, AI‑related brands took center stage. This is logical: a large public platform attracts attention from AI developers who aim to expand their customer base amid fierce competition.

Competition Between OpenAI and Anthropic at a New Level

Recently both companies have intensified their public positions. OpenAI CEO Sam Altman criticized Anthropic’s advertising campaign, calling it “misleading” and “unfair,” in a post on X. Meanwhile, Anthropic continues to actively attract corporate clients and talented developers while securing record investments.

Anthropic’s Financial Success

This week concluded another funding round for Anthropic, where the company raised $30 billion. As a result, its market capitalization rose to $380 billion – more than double that of the previous round in September last year.

OpenAI Remains Leader in Raising Capital

Despite Anthropic’s achievements, OpenAI continues to dominate the race for funding. Last year the company conducted its largest private round and is now negotiating another that could bring up to $100 billion from investors.

Thus, the Super Bowl advertising campaign became a pivotal event for both companies, intensifying their competition and drawing attention to future public offerings and investment opportunities.