Apple unveils new releases on March 4: the expected iPhone 17 e, updated Macs, and an iPad.

Apple unveils new releases on March 4: the expected iPhone 17 e, updated Macs, and an iPad.

8 hardware

Apple Prepares for New Product Launch on March 4 in New York

This week the company began sending invitations to journalists for an upcoming event scheduled for March 4 in New York. It is expected that Apple will officially unveil several new products.

What’s Being Developed Now
Apple’s portfolio includes dozens of devices: new Mac computers, iPhone smartphones, and iPad tablets. Although the exact list of announced products has not yet been disclosed, a set of the most likely candidates has already emerged.

Expected Hardware New Releases
According to Bloomberg journalist Mark Gurman, one can expect:

CategoryProductFeature
LaptopsMacBook based on A18 ProAffordable option; chip used in iPhone 16
MacBook AirBased on the new M5 chip
MacBook ProWith M5 Pro and M5 Max chips (flagship models)
MonitorsNew screens for MacDetails not yet revealed
SmartphonesiPhone 17eAffordable model
TabletsBasic iPadWith A18 chip
iPad AirBased on M4

Software Updates
Soon Apple plans to release the first beta of iOS 26.4, which will include a new Siri assistant powered by Google Gemini’s AI model. The company is also likely to provide more detailed information about new features and future updates for its flagship AI tools – Apple Intelligence.

Thus, March 4 in New York can be expected to feature a substantial “package” of hardware and software from Apple.

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