Apple unveils new releases on March 4: the expected iPhone 17 e, updated Macs, and an iPad.
Apple Prepares for New Product Launch on March 4 in New York
This week the company began sending invitations to journalists for an upcoming event scheduled for March 4 in New York. It is expected that Apple will officially unveil several new products.
What’s Being Developed Now
Apple’s portfolio includes dozens of devices: new Mac computers, iPhone smartphones, and iPad tablets. Although the exact list of announced products has not yet been disclosed, a set of the most likely candidates has already emerged.
Expected Hardware New Releases
According to Bloomberg journalist Mark Gurman, one can expect:
| Category | Product | Feature |
|---|---|---|
| Laptops | MacBook based on A18 Pro | Affordable option; chip used in iPhone 16 |
| MacBook Air | Based on the new M5 chip | |
| MacBook Pro | With M5 Pro and M5 Max chips (flagship models) | |
| Monitors | New screens for Mac | Details not yet revealed |
| Smartphones | iPhone 17e | Affordable model |
| Tablets | Basic iPad | With A18 chip |
| iPad Air | Based on M4 |
Software Updates
Soon Apple plans to release the first beta of iOS 26.4, which will include a new Siri assistant powered by Google Gemini’s AI model. The company is also likely to provide more detailed information about new features and future updates for its flagship AI tools – Apple Intelligence.
Thus, March 4 in New York can be expected to feature a substantial “package” of hardware and software from Apple.
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