Autodesk sued Google for using the name Flow in its AI-based movie video generator.

Situation with the “Flow” trademark – a conflict between Autodesk and Google

ParameterWhat is happeningDispute objectThe “Flow” trademark, relating to software for AI‑powered video production.Known partiesAutodesk (creator of the first version of Flow) and Google (producer of a similar product).Where the dispute unfoldedLitigation – both companies intend to resolve the dispute in court.

Brief chronology
1. September 2022 – Autodesk launches its own Flow software, focused on visual effects and project management for film production.

2. May 2025 – Google releases its version of Flow, aimed at almost the same audience.

3. Autodesk sues in court

* Allegations: trademark infringement of “Flow.”
* Demands: punitive damages and compensation for material loss (amount undisclosed).

Why Google became the focus
* Initially Google claimed it did not plan to launch Flow on the commercial market.
* However, last month the company applied to register the same trademark in Tonga and attempted to secure rights to its use in the United States.
* In addition to registration – Google actively promotes its product, advertising it at events such as the Sundance Film Festival.

Autodesk claims that Google, using its dominant position, intends to displace Autodesk’s similar solution from the market.

Comparison of company scales
CriterionAutodeskAlphabet (Google)Market capitalization≈ $51 million.≈ $3.9 trillion.Presence in industryLeading positions in specific software segments for film productionGlobal technology giant

Outcomes and prospects
* Autodesk demands fines and compensation from Google, but the exact amount is still unknown.
* The litigation may touch on issues of using identical trademarks in the same market niche and protecting intellectual property rights.

A final decision is expected within the coming months.