In Japan, the prices of AMD graphics cards have risen to such an extent that demand has fallen, and now they are decreasing by 15–20 %.

How AMD Gaming Graphics Card Prices Are Changing in Japan
1 — Overview In recent months the rise in memory prices has become the main driver of gaming graphics card price increases, but the Japanese market is showing a reverse trend. After a sharp spike—about +40 % by December last year—prices began to fall and have already dropped to 15–20 %. This indicates that consumers in Japan responded to the new price impulses.

2 — Why AMD Specifically Unlike Nvidia, whose models become “sell‑outs” due to high popularity in AI and often disappear from shelves, gaming users in Japan more frequently turn to the AMD lineup. This is related both to a lower price and to the availability of models with larger memory capacities (over 8 GB), which were previously rare.

3 — Data from TechPowerUp The TechPowerUp resource compiled retail price statistics for Japan. According to its data:

- Radeon RX 9070 XT with 16 GB of memory fell by about 15 % from December’s level.
- Radeon RX 9060 XT with the same amount of memory dropped by roughly 20 %.

It seems that local buyers have lost interest in these configurations, and sellers are forced to “tame” their expectations.

4 — What Next? Memory chips are a key component in graphics card production. Their cost continues to rise, and analysts are already discussing the possibility of further price increases for AMD and Nvidia products by at least 10 % this year, based on the company’s recommended ranges. This means that even if small decreases are currently observed, they will likely be temporary; in the long term prices will remain above a level comfortable for consumers.

Conclusion The Japanese market shows how quickly price expectations change: after a sharp rise in memory prices, AMD gaming graphics card prices began to fall. This indicates that buyers react not only to technological innovations but also to the economic affordability of goods. Meanwhile manufacturers continue to assess the impact of rising memory costs, which could lead to new price adjustments in the near future.