Logitech will increase investments in gaming products, artificial intelligence, and the corporate market

Logitech plans to increase investments in R&D and marketing despite economic risks

In an interview with Reuters, the company’s CEO Hanneke Faber announced Logitech’s decision to allocate more funds toward developing new products and promoting its brand. This decision is being made even as growing concerns about a slowdown in the global economy due to the conflict in Iran persist.

1. What will change this year
Metric | 2026 Plan | Note | Current 12‑month figure
---|---|---|---
Total operating expenses | 24–26 % of sales (upper bound of long‑term range) | 24.8 % over the past 12 months
R&D spend | ~6 % of sales | Slightly lower than last year
Sales and marketing spend | Growth vs. last year 16 % | Focus on gamers and corporate clients

2. Why Logitech is betting this way
- Gamers remain a key audience: young consumers are spending more time at computers, ensuring steady demand.
- Corporate customers are an important segment, especially as companies increase investments in new equipment after the 2025 cost‑cutting period.
- AI‑enabled devices open new opportunities and help the company stay competitive in a rapidly changing market.

3. Financial expectations
Faber forecasts sales growth of 2–4 % to $1.19–1.215 billion in the current quarter. Despite expected losses of about $15 million due to supply disruptions in the Middle East, the company expects to maintain the momentum seen in last year’s fourth quarter.

4. Impact of external factors
- Supply issues: logistics disruptions from Asia to Dubai and onward to the Persian Gulf and Africa caused temporary delays but did not reduce demand.
- Oil prices: the company did not experience a significant cost increase because 78 % of its products are made from recycled plastic.

5. Strategic priorities
Faber emphasized that “the world is changing rapidly thanks to artificial intelligence,” and Logitech is ready to invest in new technologies. The company sees growth prospects in healthcare, education, and government administration—sectors with high demand for modern computer equipment.

Key takeaway:

Logitech intends to strengthen its position in the gaming and corporate markets by investing in R&D and marketing while keeping operating expenses within long‑term ranges. Despite temporary logistical challenges, the company expects steady sales growth and will continue to capitalize on opportunities opened up by AI.