Mask began “cleansing” X after its merger with xAI and SpaceX.

Elon Musk Unites His Companies and Restructures X

StageWhat HappenedKey DatesConsequences1. Merger of X and xAI Musk merged the social network X with AI startup xAI to accelerate artificial intelligence development within his ecosystem. Recently (first quarter 2026) A new corporate structure was created, combining marketing and sales functions under a single leadership.2. Acquisition of SpaceX After initial integration steps, the final part of xAI was “absorbed” by aerospace company SpaceX, strengthening the technological base of both organizations. End of March 2026 X employee status became unstable: mass layoffs began.

Layoffs at X
- Marketing

- Marketing Director Angela Zepeda left after September 2024 when the company announced a restructuring.

- Over 20 X employees were fired in recent weeks; their roles were deemed redundant in the new combined structures.

- Technical Staff

- Currently not affected by layoffs – the technical team remains to maintain infrastructure and AI development.

New Sales Leader
PersonFundObjectivesJon Shulkin (John Shulkin) Revenue Director at xAI Partner Valor Equity Partners, Musk’s fund Focus on cost reduction and revenue growth. Leads work on competitiveness in AI and social media.
- Focus

- Advertising and corporate sales are considered the main sources of revenue growth for the combined company.

Advertising Forecasts
RegionProjected GrowthProfitUSA +1.5 % $1.27 B Global Market +2.2 % $2.19 B
- Context

- In 2021 independent Twitter recorded advertising revenue of $4.51 B. X has not yet reached that level.

- Musk faced difficulties with advertisers after buying Twitter in 2022; collusion allegations were dismissed by court.

New X Leadership
PersonPositionResponsibilityJohn Shulkin Sales & Revenue Leader Overall revenue growth strategyMonique Pintarelli Lead advertising, sales and partnership programs Covers both xAI and X
- After Angela Zepeda’s departure and former ad head Linda Yakariño, leadership fully transferred to Shulkin and Pintarelli.

Future Services
- X Money – X’s payment system delayed due to regulatory barriers. Musk promised to launch it for the public next month.

Thus, Elon Musk continues to integrate his companies while cutting staff and reorganizing sales structure to accelerate revenue growth and strengthen positions in the AI and social media markets.