Roblox surpassed Steam, PlayStation, and Fortnite in the growth volume of the gaming industry.

Roblox surpassed the largest gaming platforms in 2025

According to *PC Gamer* and a report by researcher Matthew Ball, the popular gaming ecosystem Roblox became a leader in growth and engagement, even outpacing giants such as Steam, PlayStation, and Fortnite.

1. Growth in the global industry
- After the market downturn following the pandemic peak (2022), revenues in the gaming sector outside China remained flat until 2025, except for Roblox.

- Roblox accounted for 67 % of all growth in this segment.

- Roblox’s share of total consumer spending on PCs, consoles, and mobile devices exceeded 4.5 %.

2. User activity
Metric 2024 2025 Daily active users (DAU) ~95 million >150 million (+69 %) Monthly hours spent on the platform – 10 billion hours
In 2025, total time spent by Roblox players reached over 10 billion hours per month—more than all of Steam, PlayStation, and Fortnite combined.

3. Comparison with Netflix
- Roblox’s user engagement growth from 2022 ranges from 25 % to 70 % annually.

- While Netflix’s time-on-platform growth fell to ~1 % yearly, Roblox “is starting to compete with Netflix on total hours of use.”

4. Success of individual games
The game *Grow a Garden* in 2025 surpassed all Blizzard titles in 2024 for average monthly user engagement time.

5. What this means for the industry?
Ball emphasizes that simply copying Roblox’s model does not guarantee success:

> “For growth, one must recognize that there is no single ‘video‑game industry’—there are many.”

He notes that the gaming ecosystem consists of numerous interrelated markets with unique dynamics. Therefore strategies and theories from one segment do not always apply to another.

Conclusion

Roblox operates as a standalone entertainment sector. Its growth and engagement demonstrate that new platform models can shift power balances in the industry, but integrating with other segments remains a complex challenge.