Spotify attracted more than 750 million monthly listeners, of whom 39 percent became subscribers

Spotify reports record results for Q4 2025

* Monthly active users (MAU) – 751 million, a new company high.

* MAU grew +11 % YoY versus the same period last year. In Q3 Spotify had already reported 713 million users.

Premium subscribers

* Paid accounts rose 10 % YoY – from 263 million to 290 million.

* The largest share of premium users is in Europe (35 %) and North America (25 %).

Key growth drivers

Co‑CEO Gustav Söderström said Spotify positions itself as a “research and development arm” within the music industry. The company aims to rapidly adopt new technologies, including artificial intelligence (AI), to stay competitive:

> “We always strive to quickly master and leverage the potential of new technologies. The entire industry can benefit from the paradigm shift associated with AI, but those who embrace these changes and act swiftly win.”

AI‑based content plans

At the end of last year Spotify announced its intention to remove low‑quality AI‑generated content from the platform. Instead, the company plans to promote “AI‑based music products” primarily aimed at artists. Details on how these initiatives will be implemented have not yet been disclosed, so Spotify’s exact plans regarding generated music remain uncertain.