The book format of the iPhone will shake up the market, becoming a leader thanks to its complexity.

New impulse for foldable smartphones: the first flexible iPhone is expected

Many analysts, as well as Apple’s competitors, believe that the arrival of the first foldable iPhone with a flexible display will accelerate demand for such devices. Experts from Counterpoint Research support this view and forecast that the foldable smartphone market will enter a phase of sustainable growth already this year.

Brief history of the market

In 2023, folding phones were in a “normalization period” – reducing inventory and limited release of new models. This laid the groundwork for further development but did not lead to a sharp increase in sales. At that time, the two main form‑factor types (book‑style and clamshell) were almost parity in popularity.

Shift toward the book‑style form factor

In 2024, a noticeable shift toward the “book” variant is expected. It is forecasted that the share of book‑like folds will reach 65%, surpassing clamshells, which currently hold about 52% of the market. Book models are becoming more reliable and easier to use, so consumers prefer them.

From novelty to productivity

Foldable smartphones have stopped being just a trendy accessory for those who want to show off technology. Modern devices now offer real opportunities to boost productivity: an expanded workspace, more flexible interfaces, and integration with other gadgets.

What we can expect from Apple and competitors

It is expected that this fall will see the first foldable iPhone. This event should give a new push to market development. Within the same year, Apple’s competitors plan to release new book‑type models with significantly increased workspace compared to previous versions.

- Samsung – will continue producing “book” devices but also support its clamshell lineup.
- Honor and Oppo – plan to unveil their own foldable smartphones in the book form factor.
- Clamshells with a transverse hinge orientation will remain on the market as a stylish premium accessory, but their share will be limited to an initial price niche.

Thus, the first flexible iPhone and new models from competitors could accelerate the growth of the foldable smartphone market, making these devices more practical and in demand.