TSMC introduced its own branded sneakers and rice cooker, but limited the release to only its company.

TSMC introduced its own branded sneakers and rice cooker, but limited the release to only its company.

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What can TSMC employees buy?

Semiconductor contractor TSMC has opened a limited collection of branded merchandise for its employees. The assortment includes:

ItemDescriptionPrice
SneakersStylish kicks that CEO C.C. Wei showcased last year2200 t.d. (~$70)
Tatung Rice CookerA rice‑washing machine developed in partnership with TSMC – “Pair” plateSpecial silicon‑plate shape
Eminent SuitcaseBranded suitcase

There are six items total, each sold at a single price. The rice cooker lid and other products feature the silver TSMC logo, and the design resembles microchips.

Key points

1. Limited run – the goods are produced in small quantities, making them potentially valuable to collectors.
2. Employees only – the company has made it clear that the merchandise is intended solely for personal use by staff. Resale, gifting, and commercial use are prohibited.
3. Charity – a portion of sales proceeds will go to TSMC’s charitable foundation, adding an extra “plus” to the purchase.

As a result, employees are already showing great interest and eagerly await the chance to acquire these branded items.

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