WhatsApp has introduced a paid Plus subscription for iOS featuring new themes, icons, and 18 color accents

WhatsApp launches paid subscription “Plus” for iOS users

The company announced the start of testing a new WhatsApp Plus subscription among owners of iOS-based devices. The tariff is fully focused on customizing the appearance of the app, rather than adding new communication features.

What’s included in the subscription
Parameter Changes StickersFull‑screen animation instead of standard imagesColor scheme18 options instead of the usual green app icon14 alternative designsChat settingsAdvanced capabilities (e.g., the limit for pinned chats increased from 3 to 20)Sound options10 new ringtones and the ability to change notification sounds/themes for all chats at once
Basic messenger functions—messaging, voice and video calls, statuses, end‑to‑end encryption—remain free.

Testing and availability
The subscription underwent closed testing with a small group of users. It is currently available only in the App Store for iOS devices running the latest version of the app. A wider launch is expected in the coming weeks.

Price and trial period
Region Monthly priceEurope€2.49Mexico$29
Prices may vary in other countries. Depending on the region, users receive a free trial—either one week or one month.

Who won’t see the subscription
WhatsApp Business accounts will not see this option; the subscription is intended exclusively for regular app users.

Thus, WhatsApp Plus offers enhanced interface customization options while keeping all core communication features free. The subscription is already being tested among iOS users and will soon be available to a broader audience.