Asus warns: computer prices will rise by 30 % because both memory and processors are becoming more expensive
Short Summary
- Computer prices are rising not only because of memory; central processors are also becoming “expensive.”
- According to Asus, in Q2 PC prices will rise by about 25–30 %, and the increase will continue into Q3.
- Laptop manufacturers are preparing for price hikes of double‑digit percentages; 32 GB memory is already six times more expensive than last year.
- The share of components (CPU + memory) in a laptop’s cost has increased from 45 % to 58 %. If companies do not cut margins, retail prices could rise by 40 %.
- Asus plans to increase sales by about 10 %, but the price hike in Q3 may negatively affect demand and lead to a drop in sales volumes in the second half.
- MSI reduced its laptop lineup by roughly one‑third to avoid losses in the entry‑level segment. Asus intends to continue producing budget models, but will strengthen planning for new devices.
- Intel raised prices on entry‑level processors by more than 15 % and expects DDR4/DDR5 costs to double in the near future; in Q2 the increase will affect mid‑range and high‑end segments.
Key Factors
| Factor | What Changes | How It Affects |
|---|---|---|
| Memory Prices | Six‑digit inflation for 32 GB | Reduces manufacturers’ margins, raises laptop prices |
| Processor Prices | Further hikes, especially in low‑cost segments | Intensifies shortages and pushes PC prices up |
| Supplier Margins | Decrease due to rising component costs | Companies must cut profits or raise retail prices |
| Demand | Buyers with cash accelerate purchases; price rises reduce purchasing power | Sales volumes may decline in Q3 |
Conclusion
The problem is not limited to memory: a shortage of processors and their cost increases amplify inflation in the personal computer segment. Companies such as Asus and MSI are forced to adapt—cutting budget laptop lines or raising prices. In the long term, further doubling of DDR5/DDR4 memory costs is expected, and Intel will continue raising prices for mid‑range and high‑end processors.
Asted Cloud
Comments (0)
Share your thoughts — please be polite and stay on topic.
Log in to comment