OLED monitors worldwide have grown by 92% by 2025, with Asus as the leading supplier.

Short analysis of the OLED monitor market for 2024–2025

Indicator Data Global shipments in 2023 : 2,735 million units (growth of 92 % compared with 2022) Expected growth in 2024 :+51 % YoY Market leaders 2025 : Asus – 21.6 %, Samsung – 19.3 %, MSI – 13.1 %, LG – 12.6 %, Dell – 9.9 %

Why did 2023 become the “peak” of shipments?
1. Aggressive promotions in Q4
Brands ran large-scale promo campaigns, leading to a sharp spike in demand.

2. Popularity of new formats
- 27‑inch QHD monitors with 240 Hz: the price‑quality mix became a “pop‑advisor” for consumers.
- Introduction of 280 Hz models further amplified demand.

3. Demand for gaming models
The number of buyers looking for high refresh rates and low response times increased.

Forecasts for 2024–2025
- TrendForce expects continued growth in OLED monitor shipments at ~51 % annually.
- Key drivers remain new models and intensified marketing campaigns.

Market leaders 2025
Company Market share Main segments Asus 21.6 % ROG (premium gamer), ProArt (professional), ZenScreen (mobile productivity) Samsung 19.3 % 27‑inch 180 Hz and UHD models; strong end‑of‑year promotions MSI 13.1 % Expansion of the gaming OLED monitor lineup; rapid iterations, multi‑price strategy LG Electronics 12.6 % UltraGear – recognized series; near monopoly on 39‑ and 45‑inch models Dell 9.9 % Alienware – premium gamer segment; new OLED monitors at 120 Hz increase accessibility

Key takeaways
1. Growth momentum continues thanks to a mix of technological innovation and marketing activity.
2. Gaming models remain the main driver, but the mass segment (120 Hz) is gradually expanding.
3. Market segmentation: Asus dominates premium, Samsung covers both mass and elite segments, MSI strengthens its position among gamers, LG maintains stability in larger formats, Dell consolidates its niche in premium gaming.

These trends provide a clear picture of which companies are shaping the OLED monitor market and how they adapt to changing consumer demands.