OpenAI is developing a desktop super‑app that combines a browser, ChatGPT, and Codex in one package

OpenAI is shifting its focus: a “universal” desktop app is being built

Currently, the company’s leaders are concentrating on identifying priority development areas so they don’t fall behind competitors. As part of this strategy, the startup is preparing a new desktop application that will combine a browser, ChatGPT, and Codex tools for software development.

Key project figures

* Greg Brockman – President of OpenAI – personally oversees the project from a management and business‑process reorganization perspective.

* Fidji Simo – recently appointed Director of Applications – is responsible for bringing the product to market.

As *The Wall Street Journal* notes, last year OpenAI tried to “grab” every new generative AI idea in order to enter new market segments. Now the company has decided to cut down on scattered efforts and focus on what matters most: creating one powerful application.

What will be in the new product

* A unified app – a blend of browser, ChatGPT, and Codex.

* Agent capabilities – automation across a wide range of tasks, from code writing to data analysis.

* Reducing fragmentation – eliminating many separate stacks that were slowing development.

Fidji Simo emphasized in an email to employees that “we spent too much effort on numerous apps and stacks,” which slowed achieving the required level of quality. The new app is meant to accelerate service monetization and help OpenAI reach profitability faster.

Short‑term priorities

In October, Fidji Simo held a company‑wide meeting where she outlined the main directions:

1. Boosting productivity – developing technologies that increase labor productivity.

2. Focus and work quality – avoiding distractions and doubling efforts on key initiatives (e.g., Codex).

3. Acquisition of Astral – buying a startup that strengthens OpenAI’s position in software development automation.

Thus, OpenAI is focusing on building a “superapp” that can compete with Anthropic in the corporate segment and accelerate the path to sustainable profitability.