YouTube earned a record $60 billion in 2025, surpassing Netflix's revenue.

YouTube – record revenue growth and new horizons

Metric Value Total revenue 2025 $60 billion (ads + subscriptions) Netflix revenue in 2025 $45.18 billion Disney annual revenue $95.7 billion Paying Google subscribers over 325 million (YouTube Premium, TV, One)

Key facts
1. YouTube’s super profit

- In 2025, revenue from ads and paid services exceeded $60 billion, twice Netflix’s revenue and almost half that of Disney.

- This is the first time Alphabet publishes the platform’s consolidated revenue.

2. Advertising revenue growth

- In Q4 2025 YouTube earned $11.38 billion – an 8.7 % increase over the same period last year (Wall‑Street forecast: $11.84 billion).

- Political ad spend fell compared to Q4 2024.

3. Content diversity

- Sports broadcasts and podcasts grew in popularity: in October 2025, 700 million hours of podcasts were watched – a 70 % increase from 2024.

4. Exclusive rights

- YouTube secured the broadcast rights for the Oscars ceremony from 2029 to 2033.

5. Partnerships and original content

- BBC signed an agreement to produce exclusive content for the platform, including channels for children and youth.

Leadership initiatives
Role Action Sundar Pichai (CEO Alphabet) Emphasized over 325 million paying Google subscribers. Nilesh Mohan (YouTube CEO) In an open letter highlighted AI tools used daily by more than a million channels. He pledged to strengthen the fight against low‑quality content and expand Shorts to static images.

Future updates
Feature Planned release YouTube Shorts 200 billion views per day; addition of static images. YouTube TV Fully customizable multi‑screen viewing (multiple channels on one screen). Pricing plans At least ten affordable themed packages: sports, entertainment, news, etc.

Conclusion:

YouTube continues to dominate the online video space, showing impressive revenue growth and expanding functionality for content creators and viewers. New partnerships and technological improvements prepare the platform for an even broader audience and reinforce its position as a global media industry leader.